Every cycle pulls our movement back into the urgent. Rapid news shifts, electoral deadlines, and reactive messaging make it hard to stay anchored to long-term narrative goals — and the results are showing. Our messaging isn’t landing with enough working class voters to build a durable governing coalition. So how do we resist that gravity and build a narrative strategy designed to last beyond a single election or media moment and build a bigger coalition?
This panel will focus on working class voters and will bring together leaders from labor, climate, and movement research to unpack how they balance urgency with strategy. Panelists will share how they integrate field learning, message testing, and experimentation into a broader narrative framework, and how they navigate the real tradeoffs between saying what’s popular and building the narratives that shift public opinion for working class voters over time.
Speakers:
- Savannah Kinchen, Grow Progress
- Mansoor Khan, Research Director, SEIU
- Joe Dinkin, Working Families Party
- Kimberly Larson, Climate Solutions