How to Use Social Media to Drive Growth for Sustainable Products
A lively discussion moderated by Kate Sheppard of Mother Jones will take place from 5:30-6:30 followed by a cocktail reception at Helix Lounge featuring drink and food specials.
Panelists:- Sacha Cohen is President of grassfed media, an integrated communications firm that helps green companies create compelling content, marketing materials, and social media campaigns. She is also the founder of GoingGreenDC.net.
- Jennifer Kaplan is adjunct faculty in Marketing at Marymount University, blogger for Ecopreneurist.com, and author of the new book,Greening Your Small Business.
- Diane MacEachern is a communications professional, speaker and accomplished writer. Diane is passionate about empowering consumers — especially women — to use their marketplace clout to protect the environment. Diane is the author of Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World.
- Lynn Miller is a green marketing consultant and founder of Organicmania.com, a blog “devoted to cutting through the hype andfiguring out when it makes sense to lay out the big bucks for organic and green purchases. Lynn also tweets with a business focus at @4GreenPs.
- Adam Shake is Editor-in-Chief of Simple Earth Media and founder of Twilight Earth and EcoTech Daily. He is an environmental writer, advocate, entrepreneur, speaker and Washington DC-based activist. Adam is a member of the Society of Environmental Journalists, and an active participant in a number of environmental and social media clubs and organizations.
Moderator:
Kate Sheppard is an environmental reporter and blogger at Mother Jones. Kate’s inside the beltway muckraking on the energy industry and the Chamber of Commerce make her a must follow for anyone interested in the business and politics of green and greenwashing.
Helix Lounge
Hotel Helix
1430 Rhode Island Ave NW