Architecture 2030 is an initiative started by architect Edward Mazria (The Passive Solar Energy Book) with two components: the 2030 Challenge, which calls for all new buildings and development to be carbon-neutral by 2030, starting at 50% of the regional energy consumption; and the 2010 Imperative, which calls on all design schools to be carbon neutral by 2010 and achieve complete ecological literacy in design education.
Architecture 2030 is also running ads with the message of no more coal, stating:
Without coal, all the positive efforts underway can make a difference.
Over an 11-year period (1973-1983), the US built approx. 30 billion square feet of new buildings, added approx. 35 million new vehicles and increased real GDP by one trillion dollars while decreasing its energy consumption and CO2 emissions. We don’t need coal, we have what we need: efficient design and proven technologies.
Today, buildings use 76% of all the energy produced at coal plants.
By implementing The 2030 Challenge to reduce building energy use by a minimum of 50%, we negate the need for new coal plants.