Greenpeace and Gigaom’s Katie Fehrenbacher cordially invite you to a
special forum on the sustainability of the IT sector:
Greening The
Internet: How
Leading Companies are Building a Green Web
At the San Francisco Exploratorium.
Cloud and mobile computing are transforming society and have the
potential to help make it greener. But the rapid growth in electricity
needed to power the online world is gaining attention and raising a
central question: How Green is the Internet?
In an important shift, some of the best known Internet companies have
recently embraced this challenge head on. Join data center and
sustainability experts from Box, Facebook, Google, Rackspace, and other
leading companies to hear why they are going beyond energy efficiency
and have committed to powering their growth with clean renewable
electricity.
Gigaom’s Katie Fehrenbacher will lead a discussion with energy experts
and representatives from Internet companies who have already committed
to power their operations with 100% renewable electricity, to address
question like:
- Why are leading Internet companies committing to 100% renewable
energy?
- How can Internet companies play an important role in accelerating a
shift to renewable energy?
- What are the challenges to powering with renewables, and how have
companies overcome them?
- What renewable energy options do companies who rely on colocation
providers have?
Following the forum, all participants are invited to take a tour of the
Rainbow Warrior III, Greenpeace’s new
custom-built, high-tech sailing ship, which will be docked next to the
Exploratorium.
12:45PM Registration
1:00PM Welcome – Katie Fehrenbacher, Senior Writer, GigaOM
1:05PM Building a Green Internet—Why It Matters and Signs of Leadership,
Gary Cook, Senior IT Analyst, Greenpeace International
1:15PM What are the options to build a Green Internet?
1:20PM Greening the Internet: Leading internet companies share why and
how they are seeking to power their platforms with clean power.
Presentations by Box, Facebook, Google, Rackspace and other leading
technology companies.
2:30PM Break
2:40PM-4:00PM Complimentary 20-minute tours of Rainbow Warrior
III, Greenpeace flagship docked at the
Exploratorium
2:40PM In depth lessons learned sessions on renewable energy options and
energy reporting (company representatives only)
Speakers
Facebook Bill Weihl
Bill Weihl joined Facebook in early 2012 to manage sustainability and
energy efficiency initiatives. His group is leading projects to measure
and report the company’s carbon and energy footprint, to build real-time
public dashboards for PUE and
WUE, and to procure clean energy, and
generally to understand and manage the company’s environmental
footprint. Previously, he spent six years as green energy czar at
Google, where he led efforts in energy efficiency and renewable energy,
spearheading Google’s drive to become carbon neutral, founding the
Climate Savers Computing Initiative, and leading the RE&IT initiative to
develop renewable energy cheaper than coal. He has extensive business
and technical experience in high-tech, including ten years as a
professor of computer science at MIT, five
years as a research scientist at Digital’s Systems Research Center, and
five years as chief architect and then CTO of
Akamai Technologies. In 2009, he was named one of Time Magazine’s Heroes
of the Environment.
Rackspace Hosting Melissa Gray Senior Director of Sustainability
Melissa is responsible for defining and guiding Rackspace’s
Sustainability strategy and activities around the globe. She leads the
Global Energy Team, Green Teams and is a member of the Global
Infrastructure Team. In addition she leads the Emerging Talent team for
Rackspace’s Foundation Services organization and is the Executive
Sponsor of the LGBTQA Emloyee Resource Group.
Since joining Rackspace in October of 2009, her prior roles have
included the development of Operational Support Systems and Chief of
Staff to the CEO developing Rackspace’s
multi-year strategic plan. Prior to Rackspace, Gray brings over 15 years
of business strategy and operations experience working for a Fortune 10
company, transforming complex legacy businesses through innovation. She
holds 3 EU and US software patents. Melissa received her B.A. from
Western Michigan University.
Google Gary Demasi Director of Data Center Energy and Location
Strategy
Gary has over 15 strategy development, corporate site selection, and
negotiations experience covering a wide range of industries and
operational areas. He has personally managed projects involving hundreds
of millions of dollars of capital expenditures, and has executed
strategic projects on five continents. In Gary’s current role, he
develops overall direction for Google’s global data center site
strategy, including managing the company’s energy portfolio, working
closely with utility and development partners to secure clean energy for
operations. Gary participated in the founding of “Google Energy,
LLC” and under Gary’s management, the team has
secured over 570 megawatts of renewable energy under long term
contracts. Gary holds a Bachelor’s Degree in Biology from the University
of Vermont and a Master of Science in Real Estate from the J. Mack
Robinson College of Business at Georgia State University.
Box Andy Broer Senior Manager of Datacenter Operations
Andy Broer is the senior manager of data center operations at Box. He is
responsible for server procurement and provisioning, space and power
management and the critical environment that runs Box’s Saas offering.
Previous to joining Box in Feb of 2013 he headed Cisco’s Infrastructure
Critical Environments (ICE) team for 16 years. Where he was most
recently the physical data center design manager of Richardson 9’s DC,
the IT “energy czar” watching over capacity constraints for Cisco’s
critical IT environments. He was the IT DC
build manager for Cisco’s first stand alone Tier
III data center in Texas. Prior to that he
headed and managed the Data Center Infrastructure Team through Cisco’s
explosive growth years in the late 1990s via global acquisitions during
which time his team built more than 100 server environments around the
world. He was a board and founding member of
AFCOM’s northern California branch in 1997 as
well as a trustee for a high tech mutual fund (BFOCX) since 1998. He is
now co-chair of the Critical Facilities Roundtable’s Technology Group
(CFRT). He holds two degrees from San Jose State University: a BA and an
MA.
National Renewable Energy Laboratory Stuart Macmillan
Stuart Macmillan is a Chief Scientist at the National Renewable Energy
Laboratory and a Consulting Professor at Stanford University. He was on
the founding team of Energy System Integration focused on improved
understanding, decision-making, control and design of complex energy
systems. He helped create OpenEI, a global energy data commons, and was
on the founding team of JavaSoft.
Greenpeace International Gary Cook Senior IT Policy Analyst
Gary leads Greenpeace’s evaluation of climate and energy leadership by
global IT brands. He has authored three reports evaluating the growth in
electricity demand associated with cloud computing and how different IT
companies are performing in ensuring this new demand is powered by
renewable energy. Gary has been active in the climate change & energy
policy at multiple levels over the past 18 years, working with
government officials, multinational corporations, and local governments
to strengthen policy drivers at the international, federal, subnational
levels Prior to rejoining Greenpeace in 2009, Gary was California
Director of ICLEI-Local Governments for
Sustainability.
Greenpeace
California
13/11/2013 at 04:00PM